Weee!
Weee! is an Asian e-grocery platform that delivers over 10,000 products across the U.S., focusing on locally sourced and hard-to-find goods. The company has raised $863M, including a Series E round in February 2022, and employs 921 people. Weee! sells groceries online, specializing in Asian and hard-to-find products sourced globally. Its platform targets U.S. customers seeking affordable access to fresh and unique food items. The company has grown rapidly since its 2015 founding, backed by major investors like Blackstone and DST Global. Its $863M funding reflects strong investor confidence in its social e-commerce model and proprietary forecasting technology.
The growth story
Weee! grew from 357 to 921 employees between 2021 and 2026, raising $863M along the way, most recently a Series E in February 2022.
About
Weee! (www.sayweee.com/en) is the leading Asian e-grocer in the U.S., delivering more than 10,000 locally sourced and hard-to-find goods from around the globe directly to customers. Founded in 2015 and headquartered in the San Francisco Bay Area, Weee! is on a mission to enable affordable access to groceries for every home in North America while setting a new standard for freshness and value. By leveraging social e-commerce and proprietary forecasting technology, the company continues to redefine online grocery shopping. Since its inception, Weee! has received $835M+ in funding from Arena Holdings, Blackstone, DST Global,Goodwater Capital, Greystone Capital, iFly.vc, Lightspeed Ventures, Sof
Founders and leadership
Operations is the largest function at Weee!, with 32 employees. The company is led by a team based in Fremont, California, and has a median employee tenure of 3 years.
The Weee! org chart
Larry Liu (Founder & CEO) leads 60 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Operations 357 (+12% YoY), Marketing 72 (-19% YoY), Engineering 66 (-12% YoY), Business Development 42 (-5% YoY), Information Technology 38 (-7% YoY), Human Resources 30 (-29% YoY).
Talent flow
Weee! hires heavily from Anycart, Yami, and Walmart, with 14, 8, and 8 employees respectively. Alumni frequently move to Amazon, TikTok, and Meta, with 12, 11, and 9 departures.
Most common previous employers of Weee! staff: Anycart (14), Yami (8), Walmart (8), Amazon (7), RICEPO (5), PwC (4). Former Weee! employees most often moved to Amazon (12), TikTok (11), Meta (9), Google (5), Cainiao (5), Walmart (4).
Alumni worth knowing
The Weee! mafia
Weee! alumni have founded 16 companies, including Coeus Collective Ventures, Duke 65, and Wooffy, which employ 17, 11, and 4 people respectively.
16Leon Li, was Logistics and Merchandise Support Analyst until 2021irfan halmurat, was BD Manager until 2017Kailun Zhang, was Senior Product Designer until 2022Yan L. Sim, was Head of Strategy & Operations until 2023ZeYun Dong, was Operations until 2022Peiyao Huang, MPA, was Demand Planner until 2024
Shravan Gali, was Director of Operations until 2025
Silvia Curioni, was Latino Market Expasion until 2023
Harry Hide Yoshida, was Sr. Category Manager until 2022
Gabriel Clifford, was Regional Facilities Manager until 2023
Michelle Jiang, was MBA Intern until 2020
Xiaoran Chen, was General Manager of So-Cal until 2017
Cecilia Xiaojue Xu, was Marketing & BD until 2018
Yuqin Wu, was Business Development Specialist until 2017
Jane K., was Product Manager, Core Shopping until 2024Web traffic
Traffic mix: 48% direct, 36% search, 6% social, 1% paid.
What this company is made of
Most common skills at Weee!: Microsoft Excel (143), Microsoft Office (122), Project Management (110), Data Analysis (108), Leadership (108), Communication (96), Customer Service (90), Management (80).
Where the team actually sits
Weee! people are concentrated in California, United States (107), San Francisco Bay Area (55), United States (20), New Jersey, United States (12).
Search footprint
Weee! attracts about 1,418 organic search visits a month, traffic worth roughly $3K a month if bought through ads. It gained 870 ranking keywords and lost 472 in the last period.
What employees say
- Compensation
- 2.20 / 5
- Career opportunities
- 2.30 / 5
- Senior management
- 2.20 / 5
- Work-life balance
- 2.70 / 5
Frequently asked
Weee! has 921 employees as of September 2026.
Weee! has raised $863M in total, most recently a Series E round in February 2022.
Weee! was founded in 2015 by Larry Liu.
Larry Liu (Founder & CEO) sits at the top of Weee!'s reporting structure, with 4 direct reports.
The most common previous employers of current Weee! staff are Anycart (14 people), Yami (8 people), Walmart (8 people).
Former Weee! employees most often move to Amazon (12), TikTok (11), Meta (9).
At least 16 companies have a founder who previously worked at Weee!, including Coeus Collective Ventures, Duke 65, Wooffy.
Weee! attracts about 1,418 organic search visits a month, worth roughly $3K a month in equivalent ad spend.
The most common skills among Weee! staff are Microsoft Excel, Microsoft Office, Project Management, Data Analysis, Leadership.
Weee! staff are concentrated in California, United States (107), San Francisco Bay Area (55), United States (20).
Weee! has about 357 people in Operations, up 12% over the past year, as of September 2026.
Weee! has about 72 people in Marketing, down 19% over the past year, as of September 2026.
Computed from 267 current and 579 former Weee! profiles, as of September 2026. Source: Crustdata.
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