Yami
Yami is an e-commerce platform selling Asian food, beauty, home, and wellness products, with apps for iOS and Android. It has raised $60M, most recently in a Series B round in March 2022, and employs 417 people.
The growth story
Yami grew from 174 to 417 employees between 2022 and 2026, raising $60M along the way, most recently a Series B in March 2022.
About
Yami operates an online marketplace focused on Asian consumer goods, including food, beauty, and wellness products. Its platform targets customers seeking authentic Asian products, available through its website and mobile apps.
The company has grown rapidly, earning recognition as Inc. Magazine’s fastest-growing startup. With $60M in funding and backing from investors like Altos Ventures and JP Morgan, Yami has scaled to 417 employees, primarily in marketing roles.
Founders and leadership
Yami’s largest function is marketing, which accounts for 20% of its workforce. The company is led by a team based in Greater Los Angeles, with a median employee tenure of 2 years.
The Yami org chart
(Alex) You Zhou (Founder and CEO) leads 40 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Operations 75 (+34% YoY), Marketing 40 (+43% YoY), Business Development 36 (+13% YoY), Education 33 (-8% YoY), Sales 32 (+28% YoY), Engineering 26 (0% YoY).
Talent flow
Yami recruits heavily from companies like Tencent, NetEase, and Newegg, as well as graduates from the University of Southern California. Alumni often move to Amazon, TikTok, and Weee!, reflecting a strong focus on e-commerce and tech.
Most common previous employers of Yami staff: Tencent (3), NetEase (3), USC Annenberg Media (3), Newegg (3), Chowbus (2), Coupang (2). Former Yami employees most often moved to Amazon (14), TikTok (10), Weee! (6), Temu (3), Meta (3), Tesla (3).
Alumni worth knowing
The Yami mafia
Yami alumni have founded 10 companies, including Mutual Up, Duke 65, and The Jays, with staff counts ranging from 3 to 12 employees.
10irfan halmurat, was GroupBuy specialist until 2018Josephine Nix, was Chief Marketing Officer until 2023Qing Yi Li, was UIUX Designer until 2019Yanxin Chen, was Student Ambassador until 2025Lavender L. Struck, MBA, was Regional HR Generalist until 2017Elena T., was Digital Designer until 2025
Louis Wu, was Staff Software Engineer until 2018
Jasmine Zhong, was Account Manager until 2018
Lisha Sun, was Web Manager, Graphic Designer, UI, Product Content Editor until 2016Hiring now
Web traffic
Traffic mix: 35% direct, 43% search, 5% social, 3% paid.
What this company is made of
Most common skills at Yami: Microsoft Excel (58), Microsoft Office (58), Project Management (55), Communication (54), Data Analysis (49), Leadership (44), Marketing (39), Customer Service (37).
Where the team actually sits
Yami people are concentrated in California, United States (50), Los Angeles Metropolitan Area (13), United States (5), New Jersey, United States (5).
Search footprint
Yami attracts about 102,000 organic search visits a month, traffic worth roughly $201K a month if bought through ads. It gained 32,217 ranking keywords and lost 24,341 in the last period.
Frequently asked
Yami has 417 employees as of September 2026.
Yami has raised $60M in total, most recently a Series B round in March 2022.
Yami was founded in 2013 by (Alex) You Zhou.
(Alex) You Zhou (Founder and CEO) sits at the top of Yami's reporting structure, with 3 direct reports.
The most common previous employers of current Yami staff are Tencent (3 people), NetEase (3 people), USC Annenberg Media (3 people).
Former Yami employees most often move to Amazon (14), TikTok (10), Weee! (6).
At least 10 companies have a founder who previously worked at Yami, including Mutual Up, Duke 65, The Jays.
Yami attracts about 102,000 organic search visits a month, worth roughly $201K a month in equivalent ad spend.
The most common skills among Yami staff are Microsoft Excel, Microsoft Office, Project Management, Communication, Data Analysis.
Yami staff are concentrated in California, United States (50), Los Angeles Metropolitan Area (13), United States (5).
Yami has about 75 people in Operations, up 34% over the past year, as of September 2026.
Yami has about 40 people in Marketing, up 43% over the past year, as of September 2026.
Computed from 93 current and 267 former Yami profiles, as of September 2026. Source: Crustdata.
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