ZOE
ZOE is a personalized nutrition startup that uses AI and scientific research to provide dietary recommendations, with 413 employees and $117M in funding. It recently raised a Series B in July 2024 and operates in the US and UK.
The growth story
ZOE grew from 190 to 413 employees between 2021 and 2026, raising $117M along the way, most recently a Series B in July 2024.
About
ZOE sells a data-driven nutrition program that analyzes individual biology to provide customized eating advice. Its customers are health-conscious consumers seeking science-backed dietary guidance.
The company has published multiple studies in journals like Nature Medicine, indicating strong research output. With backing from top investors like Balderton Capital and a recent Series B, ZOE is scaling its US and UK operations.
Founders and leadership
Engineering is the largest function at ZOE, making up 27% of staff. The company is remote-first and led by scientists and tech entrepreneurs with experience building billion-dollar companies.
The ZOE org chart
Jonathan Wolf (Cofounder & CEO) leads 59 mapped leaders with 5 direct reports. Click +N to expand a team; names link to the person’s public profile.
- Executive Assistant to Co-Founder - Prof. Tim Spector OBE & Chief Scientist - Prof. Sarah BerryExecutive
Departments, and which ones grew
Headcount by function: Operations 50 (+4% YoY), Engineering 44 (-10% YoY), Healthcare Services 30 (-17% YoY), Sales 27 (+17% YoY), Arts and Design 24 (+4% YoY), Business Development 24 (0% YoY).
Talent flow
ZOE recruits heavily from King's College London and tech companies like Criteo and Wayfair. Alumni frequently move to healthtech startups including Voy and Oviva.
Most common previous employers of ZOE staff: King's College London (6), Criteo (5), Wayfair (5), Skyscanner (5), Klarna (4), Amazon (4). Former ZOE employees most often moved to Voy (7), Oviva (5), Lottie (4), Cleo (4), Numan (3), HeliosX (3).
Alumni worth knowing
The ZOE mafia
ZOE alumni have founded 9 companies including AdManage.ai and Parliament Hill, with several ventures already employing over 15 staff members.
9Raphael Yarish, was Head of Performance until 2024Joel Tobias, was Advisory Board Member until 2023Josh Elgar, was Early Employee until 2021Raquel Conduto, was CRM Manager until 2024Ryan Darani, was Fractional SEO Manager until 2023Conrad Godfrey, was Lead Engineer until 2024
Jen Aloisi Ham, was Senior Manager, Brand Ambassador Programming until 2021
Peter Ruppert, was Paid Social Video Creator until 2024
Tory Wynn, was Senior Nutrition Coach until 2024Hiring now
Web traffic
Traffic mix: 30% direct, 20% search, 0% social, 20% paid.
What this company is made of
Most common skills at ZOE: Microsoft Office (54), Communication (48), Teamwork (46), Project Management (44), Management (43), Data Analysis (43), Microsoft Excel (41), Python (Programming Language) (37).
Where the team actually sits
ZOE people are concentrated in England, United Kingdom (68), United Kingdom (28), Scotland, United Kingdom (9), London Area, United Kingdom (6).
Search footprint
ZOE attracts about 161,000 organic search visits a month, traffic worth roughly $760K a month if bought through ads. It gained 43,446 ranking keywords and lost 47,559 in the last period.
What employees say
- Compensation
- 3.50 / 5
- Career opportunities
- 2.50 / 5
- Senior management
- 3.00 / 5
- Work-life balance
- 3.50 / 5
Frequently asked
ZOE has 413 employees as of September 2026.
ZOE has raised $117M in total, most recently a Series B round in July 2024.
ZOE was founded in 2017 by George Hadjigeorgiou.
Jonathan Wolf (Cofounder & CEO) sits at the top of ZOE's reporting structure, with 5 direct reports.
The most common previous employers of current ZOE staff are King's College London (6 people), Criteo (5 people), Wayfair (5 people).
Former ZOE employees most often move to Voy (7), Oviva (5), Lottie (4).
At least 9 companies have a founder who previously worked at ZOE, including AdManage.ai, Parliament Hill, Arc.
ZOE attracts about 161,000 organic search visits a month, worth roughly $760K a month in equivalent ad spend.
The most common skills among ZOE staff are Microsoft Office, Communication, Teamwork, Project Management, Management.
ZOE staff are concentrated in England, United Kingdom (68), United Kingdom (28), Scotland, United Kingdom (9).
ZOE has about 50 people in Operations, up 4% over the past year, as of September 2026.
ZOE has about 44 people in Engineering, down 10% over the past year, as of September 2026.
Computed from 155 current and 260 former ZOE profiles, as of September 2026. Source: Crustdata.
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