Abacum
Abacum sells AI-powered financial planning and analysis (FP&A) software for mid-market companies. It has raised $92M and serves clients like Strava and Dish Networks with a team of 176.
The growth story
Abacum grew from 57 to 176 employees between 2021 and 2026, raising $92M along the way, most recently a Series B in June 2025.
About
Abacum's platform centralizes financial and operational KPIs, automating tasks like revenue forecasting, headcount planning, and budget management. Mid-market companies use it to replace spreadsheet-based processes with collaborative modeling tools.
The company reached 176 employees since its 2020 founding and recently closed a Series B. Its client base includes high-growth firms like BetterUp and Factorial alongside established players such as JG Wentworth.
Founders and leadership
Engineering is the largest department with 24 staff. The company has a Barcelona talent hub, with many employees from local universities like Universitat Politècnica de Catalunya.
The Abacum org chart
Julio Martínez (Co-Founder and CEO) leads 50 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 35 (+40% YoY), Sales 28 (+87% YoY), Operations 16 (+78% YoY), Finance 13 (+18% YoY), Customer Success and Support 9 (+50% YoY), Consulting 8 (+167% YoY).
Talent flow
Abacum recruits heavily from FP&A software rivals, with 11 ex-Planful employees and 9 from Factorial. Alumni often move to fintech startups like Revolut or found new companies, with 8 former staff launching ventures.
Most common previous employers of Abacum staff: Planful (11), Factorial (9), Vena Solutions (6), Perk (5), Kantox (4), Glovo (3). Former Abacum employees most often moved to Pensero AI (4), Revolut (3), MEDDICC (2), Hostaway (2), JVCL (1), YOOBIC (1).
Alumni worth knowing
The Abacum mafia
Eight ex-employees founded companies, including Vintti (78 staff) and Pensero AI (29 staff). The median tenure is 2 years before employees leave to start new ventures.
8Agustín Morrone, was Account Executive until 2023Dave Garcia, was Chief Technology Officer until 2024Aurelia Hummelbrunner, was Chief of Staff (Interim) until 2025Felix Ingla, was Product Manager until 2024Victor Sanahuja, was Director of Engineering Operations until 2026Manuel Alvarez Campo, was Ingeniero de software superior until 2024
Ella Whitby, was Sales Business Development until 2022Hiring now
Web traffic
Traffic mix: 25% direct, 56% search, 1% social, 2% paid.
What this company is made of
Most common skills at Abacum: Microsoft Excel (66), Microsoft Office (57), Leadership (51), Project Management (51), English (46), Teamwork (46), Financial Analysis (42), Communication (42).
Where the team actually sits
Abacum people are concentrated in Catalonia, Spain (53), New York, United States (16), Greater Barcelona Metropolitan Area (8), Ontario, Canada (6).
Search footprint
Abacum attracts about 26,720 organic search visits a month, traffic worth roughly $203K a month if bought through ads. It gained 6,115 ranking keywords and lost 3,576 in the last period.
Frequently asked
Abacum has 176 employees as of September 2026.
Abacum has raised $92M in total, most recently a Series B round in June 2025.
Abacum was founded in 2020 by Julio Martínez, Jorge Lluch.
Julio Martínez (Co-Founder and CEO) sits at the top of Abacum's reporting structure, with 7 direct reports.
The most common previous employers of current Abacum staff are Planful (11 people), Factorial (9 people), Vena Solutions (6 people).
Former Abacum employees most often move to Pensero AI (4), Revolut (3), MEDDICC (2).
At least 8 companies have a founder who previously worked at Abacum, including Vintti, Pensero AI, Something New ✨.
Abacum attracts about 26,720 organic search visits a month, worth roughly $203K a month in equivalent ad spend.
The most common skills among Abacum staff are Microsoft Excel, Microsoft Office, Leadership, Project Management, English.
Abacum staff are concentrated in Catalonia, Spain (53), New York, United States (16), Greater Barcelona Metropolitan Area (8).
Abacum has about 35 people in Engineering, up 40% over the past year, as of September 2026.
Abacum has about 28 people in Sales, up 87% over the past year, as of September 2026.
Computed from 136 current and 139 former Abacum profiles, as of September 2026. Source: Crustdata.
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