Alloy
Alloy sells AI-powered fraud prevention and compliance software to financial institutions. It serves over 900 banks and fintechs and has raised $217M, most recently in a Series C in 2022.
The growth story
Alloy grew from 122 to 416 employees between 2021 and 2026, raising $217M along the way, most recently a Series C in September 2022.
About
Alloy provides software that helps banks and fintechs verify customer identities, detect fraud, and meet compliance requirements during onboarding and account management. Its AI-driven platform aims to automate risk decisions across the customer lifecycle.
The company has grown to 416 employees and raised $217M in funding, including a Series C in 2022. Its customer base includes over 900 financial institutions, though its employee tenure averages just one year.
Founders and leadership
Engineering is Alloy's largest function with 72 employees. The company is led by a team based in New York, where it was founded in 2015.
The Alloy org chart
Tommy Nicholas (CEO) leads 52 mapped leaders with 7 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 125 (+19% YoY), Sales 41 (-5% YoY), Information Technology 35 (+6% YoY), Operations 34 (+17% YoY), Business Development 24 (+20% YoY), Customer Success and Support 23 (+15% YoY).
Talent flow
Alloy hires heavily from tech companies like Google, Datadog, and Deloitte, with six hires from each. Its alumni frequently move to AI and fintech startups, with five joining Oscilar and three going to Abnormal AI.
Most common previous employers of Alloy staff: Google (6), Datadog (6), Deloitte (6), Yotpo (5), nCino (5), OnDeck (5). Former Alloy employees most often moved to Oscilar (5), Abnormal AI (3), Anthropic (2), Moment (2), Tabs (2), Mastercard (2).
Alumni worth knowing
The Alloy mafia
Alloy alumni have founded 13 companies, including XYB (64 staff), iDen2 (19 staff), and Analog (8 staff).
13Derek Joyce, was COO until 2022Philip Fahim, was Software Engineer until 2024Richard Scioli, was General Manager, Global Fintech until 2025Adi Levanon, was Investor / Pre-Seed round until 2017Naren Y. Santayana, was Director of Information Technology until 2022Melissa Vazquez, was Senior People Operations until 2021
Zachary Heller, was Engineering Manager - Credit until 2022
Giri Vakkalanka, was Full Stack Engineer until 2022
Malique Killing, was Business Recruiter until 2022
Vinay Kumar, was Investor until 2024
Njeri M., was Senior Marketing Manager until 2020
Jeffrey Grady, was Senior Application Security Engineer II until 2025Hiring now
Web traffic
Traffic mix: 51% direct, 25% search, 5% social, 3% paid.
What this company is made of
Most common skills at Alloy: Microsoft Office (137), Leadership (125), Microsoft Excel (115), SQL (101), JavaScript (97), Customer Service (97), Python (Programming Language) (96), Social Media (93).
Where the team actually sits
Alloy people are concentrated in New York, United States (130), New York City Metropolitan Area (33), England, United Kingdom (7), California, United States (7).
Search footprint
Alloy attracts about 10,420 organic search visits a month, traffic worth roughly $26K a month if bought through ads. It gained 871 ranking keywords and lost 721 in the last period.
What employees say
- Compensation
- 4.00 / 5
- Career opportunities
- 3.80 / 5
- Senior management
- 3.50 / 5
- Work-life balance
- 4.00 / 5
Frequently asked
Alloy has 416 employees as of September 2026.
Alloy has raised $217M in total, most recently a Series C round in September 2022.
Alloy was founded in 2015 by Laura Spiekerman, Charles Hearn.
Tommy Nicholas (CEO) sits at the top of Alloy's reporting structure, with 7 direct reports.
The most common previous employers of current Alloy staff are Google (6 people), Datadog (6 people), Deloitte (6 people).
Former Alloy employees most often move to Oscilar (5), Abnormal AI (3), Anthropic (2).
At least 13 companies have a founder who previously worked at Alloy, including XYB, iDen2, Analog.
Alloy attracts about 10,420 organic search visits a month, worth roughly $26K a month in equivalent ad spend.
The most common skills among Alloy staff are Microsoft Office, Leadership, Microsoft Excel, SQL, JavaScript.
Alloy staff are concentrated in New York, United States (130), New York City Metropolitan Area (33), England, United Kingdom (7).
Alloy has about 125 people in Engineering, up 19% over the past year, as of September 2026.
Alloy has about 41 people in Sales, down 5% over the past year, as of September 2026.
Computed from 238 current and 228 former Alloy profiles, as of September 2026. Source: Crustdata.
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