Allure Security
Allure Security sells AI-powered fraud detection software that visually scans websites to identify brand impersonation and credential theft. The company has raised $55M in funding and employs 60 people.
The growth story
Allure Security grew from 24 to 60 employees between 2021 and 2026, raising $55M along the way, most recently a Series B in March 2026.
About
Allure Security's software detects online fraud by analyzing millions of websites daily to spot brand impersonation, phishing, and data theft. It uses deception technology to insert fake data into scammer sites, disrupting their operations and exposing their identities.
The company, founded in 2011 and based in Watertown, Connecticut, has raised $55M in funding, including a Series B round in 2026. It employs 60 people, though its recent headcount growth rate is unclear.
Founders and leadership
Sales is the largest function at Allure Security, with 9 employees. The company has a median employee tenure of 3 years, suggesting moderate turnover.
The Allure Security org chart
Josh Shaul (Chief Executive Officer) leads 25 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Sales 13 (-19% YoY), Business Development 11 (+22% YoY), Information Technology 8 (+14% YoY), Engineering 8 (+14% YoY), Military and Protective Services 4 (+100% YoY), Marketing 3 (+50% YoY).
Talent flow
Allure Security hires heavily from cybersecurity firms like Fortra, Application Security, and Akamai Technologies. Alumni have gone on to roles at Cisco, Black Kite, and Levels.fyi.
Most common previous employers of Allure Security staff: Fortra (6), Application Security (5), Akamai Technologies (4), Trustwave, A LevelBlue Company (4), PhishLabs (4), CyberVets.org (3). Former Allure Security employees most often moved to Cisco (2), Black Kite (1), Levels.fyi (1), NetFoundry (1), CFO Leadership Council (1), In-House Spirits (1).
Alumni worth knowing
Web traffic
Traffic mix: 0% direct, 30% search, 0% social, 70% paid.
What this company is made of
Most common skills at Allure Security: Leadership (25), Software as a Service (SaaS) (19), Cloud Computing (18), Microsoft Office (18), Sales (17), Management (17), Business Development (15), Customer Service (15).
Where the team actually sits
Allure Security people are concentrated in Massachusetts, United States (7), South Carolina, United States (4), Greater Boston (4), New York City Metropolitan Area (3).
Search footprint
Allure Security attracts about 295 organic search visits a month, traffic worth roughly $8K a month if bought through ads. It gained 122 ranking keywords and lost 115 in the last period.
What employees say
- Compensation
- 4.60 / 5
- Career opportunities
- 5.00 / 5
- Senior management
- 4.70 / 5
- Work-life balance
- 4.80 / 5
Frequently asked
Allure Security has 60 employees as of September 2026.
Allure Security has raised $55M in total, most recently a Series B round in March 2026.
Josh Shaul (Chief Executive Officer) sits at the top of Allure Security's reporting structure, with 4 direct reports.
The most common previous employers of current Allure Security staff are Fortra (6 people), Application Security (5 people), Akamai Technologies (4 people).
Former Allure Security employees most often move to Cisco (2), Black Kite (1), Levels.fyi (1).
Allure Security attracts about 295 organic search visits a month, worth roughly $8K a month in equivalent ad spend.
The most common skills among Allure Security staff are Leadership, Software as a Service (SaaS), Cloud Computing, Microsoft Office, Sales.
Allure Security staff are concentrated in Massachusetts, United States (7), South Carolina, United States (4), Greater Boston (4).
Allure Security has about 13 people in Sales, down 19% over the past year, as of September 2026.
Allure Security has about 11 people in Business Development, up 22% over the past year, as of September 2026.
Computed from 46 current and 55 former Allure Security profiles, as of September 2026. Source: Crustdata.
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