Cascade
Cascade sells AI-powered strategy execution software to enterprises, with clients including PepsiCo, U.S. Bank and Mitsubishi Power. The New York-based company raised $45M in a 2022 Series A and employs 295 people.
The growth story
Cascade grew from 197 to 295 employees between 2021 and 2026, raising $45M along the way, most recently a Series A in March 2022.
About
Cascade's software integrates data from enterprise systems and unstructured sources like emails and documents to help executives track and execute strategic plans. Its AI analyzes this information to recommend focus areas and next steps, aiming to move strategy from static presentations to operational execution.
The company has grown rapidly since its 2016 founding, reaching 295 employees. Its $45M Series A in 2022 suggests strong investor confidence in its enterprise-focused approach to strategy execution software.
Founders and leadership
Engineering is Cascade's largest function with 15 employees, indicating a product-focused organization. The company has a median tenure of 2 years, suggesting moderate turnover.
The Cascade org chart
Charlie Newark-French (Chief Executive Officer) leads 34 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Operations 63 (+34% YoY), Business Development 32 (+14% YoY), Engineering 30 (0% YoY), Customer Success and Support 24 (+14% YoY), Sales 24 (+33% YoY), Healthcare Services 20 (+67% YoY).
Talent flow
Cascade recruits from software companies like Sharpen, Salto and Briq. Alumni frequently move to tech firms including Aleph and Seismic, with some founding their own companies.
Most common previous employers of Cascade staff: Sharpen (2), Salto (2), Briq (2), Rex Software (2), SafetyCulture (2), Hyperscience (1). Former Cascade employees most often moved to Aleph (4), Seismic (3), GovernmentFrameworks.com (3), Amazon Web Services (AWS) (2), Trellis (2), Nera (2).
Alumni worth knowing
The Cascade mafia
Cascade alumni have founded 10 companies, including Zomunk (17 employees) and Max Capacity Agency (5 employees), showing entrepreneurial activity among former staff.
10Yash Baheti, was Software Engineer until 2023Edward Simberg, was Business Development Manager until 2021Carl J. Cox, CPA, was CEO, North America until 2019Wilfred Oliver Antwi, was --- until 2025Tanya Sherman, was Enterprise Sales Director until 2024Amy Rose Martin, was Senior Product Expert until 2023
Jack Boutchard, was Global SEO Lead until 2023
Paul Zaruchevsky, was Interim, Head of Marketing Strategy until 2022
Dmytro Stepanov, was Software Engineering Team Lead until 2023
Max Aparicio, was Platform Engineer until 2023Web traffic
Traffic mix: 36% direct, 49% search, 2% social, 0% paid.
What this company is made of
Most common skills at Cascade: Leadership (32), Microsoft Office (27), Management (26), Project Management (24), Customer Service (23), Strategy (23), Sales (20), Microsoft Excel (20).
Where the team actually sits
Cascade people are concentrated in New South Wales, Australia (12), New York, United States (11), Greater Sydney Area (6), Queensland, Australia (3).
Search footprint
Cascade attracts about 21,910 organic search visits a month, traffic worth roughly $353K a month if bought through ads. It gained 10,303 ranking keywords and lost 10,058 in the last period.
What employees say
- Compensation
- 4.10 / 5
- Career opportunities
- 4.20 / 5
- Senior management
- 4.10 / 5
- Work-life balance
- 4.20 / 5
Frequently asked
Cascade has 295 employees as of September 2026.
Cascade has raised $45M in total, most recently a Series A round in March 2022.
Cascade was founded in 2016 by Tom Wright.
Charlie Newark-French (Chief Executive Officer) sits at the top of Cascade's reporting structure, with 3 direct reports.
The most common previous employers of current Cascade staff are Sharpen (2 people), Salto (2 people), Briq (2 people).
Former Cascade employees most often move to Aleph (4), Seismic (3), GovernmentFrameworks.com (3).
At least 10 companies have a founder who previously worked at Cascade, including Zomunk, Max Capacity Agency, 40 Strategy.
Cascade attracts about 21,910 organic search visits a month, worth roughly $353K a month in equivalent ad spend.
The most common skills among Cascade staff are Leadership, Microsoft Office, Management, Project Management, Customer Service.
Cascade staff are concentrated in New South Wales, Australia (12), New York, United States (11), Greater Sydney Area (6).
Cascade has about 63 people in Operations, up 34% over the past year, as of September 2026.
Cascade has about 32 people in Business Development, up 14% over the past year, as of September 2026.
Computed from 64 current and 213 former Cascade profiles, as of September 2026. Source: Crustdata.
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