Fullstory
Fullstory sells behavioral analytics software that helps companies analyze customer interactions on digital platforms. The Atlanta-based company has raised $197M, most recently in a Series D round in August 2022, and employs 556 people.
The growth story
Fullstory grew from 310 to 556 employees between 2021 and 2026, raising $197M along the way, most recently a Series D in August 2022.
About
Fullstory provides a platform that captures and analyzes user behavior data from websites and apps. Enterprise clients use it to improve conversion rates, detect fraud, and identify valuable customers by understanding digital interactions.
The company has raised $197M from investors including Salesforce Ventures and Kleiner Perkins. Its 556-person workforce suggests significant scaling since its 2014 founding, though recent headcount growth rates are unclear.
Founders and leadership
Sales is Fullstory's largest department with 72 employees, indicating a strong focus on customer acquisition. The company's median tenure of 2 years suggests moderate employee retention.
The Fullstory org chart
Scott Voigt (Founder, CEO) leads 59 mapped leaders with 6 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 130 (+18% YoY), Sales 86 (-9% YoY), Information Technology 47 (+12% YoY), Customer Success and Support 37 (-5% YoY), Business Development 35 (+3% YoY), Operations 25 (-24% YoY).
Talent flow
Fullstory recruits heavily from enterprise software firms, with Salesforce being the top source (27 hires). Georgia Institute of Technology is the leading school, supplying 22 employees. Alumni frequently move to other analytics and SaaS companies, with Salesforce being the top destination.
Most common previous employers of Fullstory staff: Salesforce (27), IBM (11), Google (9), SAP (7), The Home Depot (7), Microsoft (6). Former Fullstory employees most often moved to Salesforce (13), Twilio (5), Snowflake (5), Contentsquare (4), Ashby (3), Planhat (3).
Alumni worth knowing
The Fullstory mafia
Fullstory alumni have founded 19 companies, including Same Page HR (34 staff) and Obvious (30 staff). These startups span HR tech, design tools, and marketing software.
19Matt Tanner, was People Operations Director until 2020Eric Crane, was Marketing Lead (part-time) until 2015Jordan Woods, was Director, Growth & Demand Generation until 2019Giovanni Hobbins, was Product Designer until 2018Jon Mead, was Global Director, Technology Partnerships & Solutions until 2023
James Cribbs, was Sales Engineering Manager until 2023
Zac Smith, was CX Transformation Consultant until 2022
Seth Banks, was Account Executive until 2020
Andrew Hazelton, MBA, was Enterprise Sales Development, Saas, UI/UX until 2022
Vladimir Rusev, was Enterprise Sales Executive until 2025
Adam Carroll, was VP, Enterprise Sales until 2023
Evan Michner, was Head Of Product Management until 2023
Mamta Gupta, was Senior Marketing Director, APAC until 2023
Andre Ayer, was Enterprise Business Development Representative until 2023
Erin O'Loughlin, was Technical Recruiter until 2020
Ryan Beach, was Director, Partner Experience until 2024
Carrie Mott, was Head of Marketing APAC until 2023
Justin Owings, was Director of Content Marketing until 2020Web traffic
Traffic mix: 67% direct, 16% search, 2% social, 1% paid.
What this company is made of
Most common skills at Fullstory: Leadership (183), Microsoft Office (150), Customer Service (150), Microsoft Excel (139), Management (128), Social Media (118), Public Speaking (114), Sales (111).
Where the team actually sits
Fullstory people are concentrated in Georgia, United States (59), England, United Kingdom (25), Atlanta Metropolitan Area (18), United States (18).
Search footprint
Fullstory attracts about 50,339 organic search visits a month, traffic worth roughly $185K a month if bought through ads. It gained 5,210 ranking keywords and lost 5,028 in the last period.
What employees say
- Compensation
- 3.50 / 5
- Career opportunities
- 2.70 / 5
- Senior management
- 2.60 / 5
- Work-life balance
- 3.40 / 5
Frequently asked
Fullstory has 556 employees as of September 2026.
Fullstory has raised $197M in total, most recently a Series D round in August 2022.
Fullstory was founded in 2014 by Scott Voigt, Joel Webber.
Scott Voigt (Founder, CEO) sits at the top of Fullstory's reporting structure, with 6 direct reports.
The most common previous employers of current Fullstory staff are Salesforce (27 people), IBM (11 people), Google (9 people).
Former Fullstory employees most often move to Salesforce (13), Twilio (5), Snowflake (5).
At least 19 companies have a founder who previously worked at Fullstory, including Same Page HR, Obvious, Visily.
Fullstory attracts about 50,339 organic search visits a month, worth roughly $185K a month in equivalent ad spend.
The most common skills among Fullstory staff are Leadership, Microsoft Office, Customer Service, Microsoft Excel, Management.
Fullstory staff are concentrated in Georgia, United States (59), England, United Kingdom (25), Atlanta Metropolitan Area (18).
Fullstory has about 130 people in Engineering, up 18% over the past year, as of September 2026.
Fullstory has about 86 people in Sales, down 9% over the past year, as of September 2026.
Computed from 292 current and 365 former Fullstory profiles, as of September 2026. Source: Crustdata.
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