Let's Do This
Let's Do This is a London-based AI registration platform for events that has raised $81M, most recently in a Series B round in June 2022. The company employs 79 people, with engineering being its largest function.
The growth story
Let's Do This grew from 52 to 79 employees between 2020 and 2026, raising $81M along the way, most recently a Series B in June 2022.
About
Let's Do This provides an AI-powered platform for event registration and management. The software helps organizers streamline participant sign-ups and optimize event operations using data-driven insights.
The company has raised $81M to date, including a Series B round in mid-2022 led by investors like Craft Ventures and EQT Ventures. Its engineering team makes up the largest function, with 12 employees focused on product development.
Founders and leadership
Engineering is the largest department with 12 employees, suggesting a strong focus on product development. The company has a relatively young workforce, with a median tenure of just 1 year.
The Let's Do This org chart
Sam Browne (Co-founder & CEO) leads 36 mapped leaders with 3 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 14 (-36% YoY), Business Development 13 (-7% YoY), Sales 7 (0% YoY), Customer Success and Support 6 (+20% YoY), Arts and Design 6 (-33% YoY), Entrepreneurship 6 (+20% YoY).
Talent flow
Employees come from diverse backgrounds including Treatwell, Accenture, and graze. Alumni frequently move to other London tech companies like Marshmallow, Runna, and Faculty. Several staff attended top UK schools including Cambridge and UCL.
Most common previous employers of Let's Do This staff: Treatwell (2), Accenture (2), graze (2), Y Combinator (1), IGO Adventures (1), OneStep (1). Former Let's Do This employees most often moved to Marshmallow (4), Runna (3), Faculty (3), incident.io (3), Tano (2), Google (2).
Alumni worth knowing
The Let's Do This mafia
Let's Do This alumni have founded 9 companies, including Tano (19 employees), Blossom App (7 employees), and mymother.ai (5 employees). These startups span industries from productivity tools to health tech.
9Sagar Shah, was Software Engineer until 2024Gaby Rosenberg, was Intern until 2019Nick Rusling, was Board Advisor until 2022Gabriella Rose, was Project Manager until 2018Olly Freeman, was VP Engineering until 2018Luc Adamson, was Head Of Recruitment until 2022
Charles Vernon, was Head of UK Partnerships until 2020
Amber Kellie Dempsey, was Freelance Brand Designer until 2024
James Leeks, was Talent Acquisition Lead until 2023Web traffic
Traffic mix: 34% direct, 27% search, 2% social, 2% paid.
What this company is made of
Most common skills at Let's Do This: Leadership (22), Customer Service (21), Microsoft Office (20), Microsoft Excel (18), Management (17), Communication (17), Social Media (16), Data Analysis (16).
Where the team actually sits
Let's Do This people are concentrated in England, United Kingdom (28), United Kingdom (8), London Area, United Kingdom (4), New York, United States (3).
Search footprint
Let's Do This attracts about 38,710 organic search visits a month, traffic worth roughly $459K a month if bought through ads. It gained 33,252 ranking keywords and lost 22,875 in the last period.
What employees say
- Compensation
- 4.10 / 5
- Career opportunities
- 4.20 / 5
- Senior management
- 4.20 / 5
- Work-life balance
- 3.70 / 5
Frequently asked
Let's Do This has 79 employees as of September 2026.
Let's Do This has raised $81M in total, most recently a Series B round in June 2022.
Let's Do This was founded in 2017 by Sam Browne, Alex Rose.
Sam Browne (Co-founder & CEO) sits at the top of Let's Do This's reporting structure, with 3 direct reports.
The most common previous employers of current Let's Do This staff are Treatwell (2 people), Accenture (2 people), graze (2 people).
Former Let's Do This employees most often move to Marshmallow (4), Runna (3), Faculty (3).
At least 9 companies have a founder who previously worked at Let's Do This, including Tano, Blossom App, Greater Manchester Wellbeing Series.
Let's Do This attracts about 38,710 organic search visits a month, worth roughly $459K a month in equivalent ad spend.
The most common skills among Let's Do This staff are Leadership, Customer Service, Microsoft Office, Microsoft Excel, Management.
Let's Do This staff are concentrated in England, United Kingdom (28), United Kingdom (8), London Area, United Kingdom (4).
Let's Do This has about 14 people in Engineering, down 36% over the past year, as of September 2026.
Let's Do This has about 13 people in Business Development, down 7% over the past year, as of September 2026.
Computed from 46 current and 211 former Let's Do This profiles, as of September 2026. Source: Crustdata.
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