Pipe17
Pipe17 sells order management software for e-commerce businesses, with 300+ pre-built integrations to connect sales channels, fulfillment providers and ERP systems. The Seattle-based company has raised $27M in funding and employs 73 people.
The growth story
Pipe17 grew from 18 to 73 employees between 2021 and 2026, raising $27M along the way, most recently a Series A in January 2025.
About
Pipe17 provides a platform that connects e-commerce sales channels, fulfillment providers and ERP systems to manage orders, inventory and returns in near real-time. Its software targets businesses struggling with complex order operations across multiple platforms, offering pre-built integrations and automation to reduce IT dependencies.
The company has raised $27M in Series A funding from investors including Blumberg Capital and GLP Capital Partners. With 73 employees, Pipe17 has built a team heavy on engineering talent, which makes up nearly a third of its workforce.
Founders and leadership
Engineering is Pipe17's largest function, accounting for 22 of its 73 employees. The company has a median employee tenure of 2 years, suggesting a relatively young and fluid organization.
The Pipe17 org chart
Mo (Mohamad) Afshar (CEO & Co-Founder) leads 25 mapped leaders with 4 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 21 (+31% YoY), Business Development 12 (+20% YoY), Sales 10 (+43% YoY), Information Technology 10 (+25% YoY), Product Management 4 (+33% YoY), Operations 4 (+100% YoY).
Talent flow
Pipe17 recruits heavily from enterprise software vendors, with Oracle and VTEX being its top talent sources. Alumni have gone on to roles at logistics and e-commerce companies like ShipBob and Gorgias, as well as AI startups.
Most common previous employers of Pipe17 staff: Oracle (9), VTEX (9), commercetools (6), IBM (3), ShipHero (3), Spoken Communications (2). Former Pipe17 employees most often moved to ModelCat AI (2), ShipBob (2), Tentio (1), Beniz.ai (1), Khompta (1), Gorgias (1).
Alumni worth knowing
Web traffic
Traffic mix: 83% direct, 14% search, 0% social, 0% paid.
What this company is made of
Most common skills at Pipe17: Leadership (29), Management (23), Software as a Service (SaaS) (23), JavaScript (23), E-Commerce (23), Microsoft Excel (22), Microsoft Office (22), Project Management (19).
Where the team actually sits
Pipe17 people are concentrated in California, United States (8), Argentina (5), Washington, United States (4), Yerevan, Armenia (4).
Search footprint
Pipe17 attracts about 939 organic search visits a month, traffic worth roughly $5K a month if bought through ads. It gained 131 ranking keywords and lost 107 in the last period.
What employees say
- Compensation
- 3.70 / 5
- Career opportunities
- 3.30 / 5
- Senior management
- 3.20 / 5
- Work-life balance
- 3.60 / 5
Frequently asked
Pipe17 has 73 employees as of September 2026.
Pipe17 has raised $27M in total, most recently a Series A round in January 2025.
Pipe17 was founded in 2019 by Mo (Mohamad) Afshar, Dave Shaffer, John Shao.
Mo (Mohamad) Afshar (CEO & Co-Founder) sits at the top of Pipe17's reporting structure, with 4 direct reports.
The most common previous employers of current Pipe17 staff are Oracle (9 people), VTEX (9 people), commercetools (6 people).
Former Pipe17 employees most often move to ModelCat AI (2), ShipBob (2), Tentio (1).
Pipe17 attracts about 939 organic search visits a month, worth roughly $5K a month in equivalent ad spend.
The most common skills among Pipe17 staff are Leadership, Management, Software as a Service (SaaS), JavaScript, E-Commerce.
Pipe17 staff are concentrated in California, United States (8), Argentina (5), Washington, United States (4).
Pipe17 has about 21 people in Engineering, up 31% over the past year, as of September 2026.
Pipe17 has about 12 people in Business Development, up 20% over the past year, as of September 2026.
Computed from 60 current and 37 former Pipe17 profiles, as of September 2026. Source: Crustdata.
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