Qualified (Acquired by Salesforce)
Qualified is a B2B marketing software company acquired by Salesforce that uses AI to generate sales pipeline through websites and email. Its customers include AMD, Asana and Box, and it claims to double pipeline for users. The company raised $163M before its 2022 Series C.
The growth story
Qualified (Acquired by Salesforce) grew from 190 to 222 employees between 2023 and 2026, raising $163M along the way, most recently a Series C in April 2022.
About
Qualified sells AI-powered software that automates sales development tasks like lead generation and meeting scheduling. Its Piper AI agent targets B2B marketers looking to scale inbound pipeline through their websites and email campaigns.
The company has grown to 222 employees since its 2018 founding. Its $163M funding includes a 2022 Series C led by top investors like Norwest and Tiger Global. Customers report doubling their pipeline using the platform.
Founders and leadership
Engineering is the largest function at Qualified with 58 staff. The company has a median tenure of 1 year across its 222 employees, suggesting rapid scaling and turnover.
The Qualified (Acquired by Salesforce) org chart
Kraig Swensrud (Founder & CEO) leads 60 mapped leaders with 8 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 59 (+2% YoY), Sales 46 (-23% YoY), Arts and Design 26 (-32% YoY), Business Development 12 (-14% YoY), Operations 11 (-27% YoY), Marketing 10 (-58% YoY).
Talent flow
Qualified's workforce comes heavily from Salesforce and its ecosystem, with 30 hires from Salesforce itself and 13 from GetFeedback. After leaving, 109 alumni went to Salesforce, showing strong ties to its acquirer.
Most common previous employers of Qualified (Acquired by Salesforce) staff: Salesforce (30), GetFeedback (13), Salesloft (10), Google (8), Highspot (7), Microsoft (7). Former Qualified (Acquired by Salesforce) employees most often moved to Salesforce (109), OpenAI (2), ServiceNow (2), Cherry (2), Workday (2), Ramp (2).
Alumni worth knowing
The Qualified (Acquired by Salesforce) mafia
Qualified alumni have founded 7 companies, including Koah (21 staff) and Amoeba AI (12 staff). The company has spawned startups across AI, productivity and developer tools.
7Herrick Fang, was Senior Software Engineer until 2023Tooba Durraze, Ph.D., was Vice President of Products and AI until 2023Carlo Candela, was Product Lead until 2025Teddy Liu, was Software Engineer until 2023Neunzo Thomas, was Senior Software Engineer until 2025Jesse Ditson, was Staff Software Engineer until 2022
Andrew Burke, was Talent - Engineering until 2025Web traffic
Traffic mix: 53% direct, 13% search, 3% social, 2% paid.
What this company is made of
Most common skills at Qualified (Acquired by Salesforce): Leadership (78), Sales (62), Microsoft Office (61), Microsoft Excel (57), Marketing (54), Social Media (53), Customer Service (53), Salesforce.com (51).
Where the team actually sits
Qualified (Acquired by Salesforce) people are concentrated in California, United States (37), San Francisco Bay Area (17), United States (13), Colorado, United States (6).
Search footprint
Qualified (Acquired by Salesforce) attracts about 3,750 organic search visits a month, traffic worth roughly $27K a month if bought through ads. It gained 871 ranking keywords and lost 646 in the last period.
What employees say
- Compensation
- 4.20 / 5
- Career opportunities
- 3.90 / 5
- Senior management
- 3.90 / 5
- Work-life balance
- 3.50 / 5
Frequently asked
Qualified (Acquired by Salesforce) has 222 employees as of September 2026.
Qualified (Acquired by Salesforce) has raised $163M in total, most recently a Series C round in April 2022.
Qualified (Acquired by Salesforce) was founded in 2018 by Kraig Swensrud, Sean Whiteley, Bing Yang, Thani Suchoknand, Gopal Patel.
Kraig Swensrud (Founder & CEO) sits at the top of Qualified (Acquired by Salesforce)'s reporting structure, with 8 direct reports.
The most common previous employers of current Qualified (Acquired by Salesforce) staff are Salesforce (30 people), GetFeedback (13 people), Salesloft (10 people).
Former Qualified (Acquired by Salesforce) employees most often move to Salesforce (109), OpenAI (2), ServiceNow (2).
At least 7 companies have a founder who previously worked at Qualified (Acquired by Salesforce), including Koah, Amoeba AI, Landmark.
Qualified (Acquired by Salesforce) attracts about 3,750 organic search visits a month, worth roughly $27K a month in equivalent ad spend.
The most common skills among Qualified (Acquired by Salesforce) staff are Leadership, Sales, Microsoft Office, Microsoft Excel, Marketing.
Qualified (Acquired by Salesforce) staff are concentrated in California, United States (37), San Francisco Bay Area (17), United States (13).
Qualified (Acquired by Salesforce) has about 59 people in Engineering, up 2% over the past year, as of September 2026.
Qualified (Acquired by Salesforce) has about 46 people in Sales, down 23% over the past year, as of September 2026.
Computed from 167 current and 245 former Qualified (Acquired by Salesforce) profiles, as of September 2026. Source: Crustdata.
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