Rebuy Engine
Rebuy Engine sells AI-powered personalization software for Shopify merchants to increase sales and customer retention. The company has 109 employees and raised $21M in a Series A round in February 2023.
The growth story
Rebuy Engine grew from 17 to 109 employees between 2021 and 2026, raising $21M along the way, most recently a Series A in February 2023.
About
Rebuy Engine provides Shopify merchants with tools to automate product recommendations, upsell offers, and personalized shopping experiences. Its software aims to increase average order value and conversion rates by tailoring the customer journey.
The company has scaled to 109 employees, with engineering making up its largest department at 35 staff. Its $21M Series A in early 2023 suggests rapid growth, though headcount changes over the past year are unclear.
Founders and leadership
Engineering is Rebuy Engine's largest department with 35 staff, representing nearly a third of the company. The leadership team includes investors like Ben Jabbawy and Nik Sharma, who likely provide e-commerce expertise.
The Rebuy Engine org chart
John Erck (Co-Founder) leads 43 mapped leaders with 2 direct reports. Click +N to expand a team; names link to the person’s public profile.
Departments, and which ones grew
Headcount by function: Engineering 23 (-32% YoY), Sales 17 (-6% YoY), Information Technology 17 (0% YoY), Customer Success and Support 12 (+140% YoY), Business Development 8 (-11% YoY), Marketing 6 (+100% YoY).
Talent flow
Rebuy Engine recruits heavily from Shopify, with 16% of analyzed profiles coming from the e-commerce platform. Other top talent sources include Optanix and V School. Alumni have moved to companies like Loop, Gladly, and Triple Whale.
Most common previous employers of Rebuy Engine staff: Shopify (16), Optanix (5), V School (5), Placer.ai (3), Gorgias (3), ShoreGroup (3). Former Rebuy Engine employees most often moved to Loop (3), Gladly (2), Triple Whale (2), Docsnap (2), LTV.ai (1), Netflix (1).
Alumni worth knowing
The Rebuy Engine mafia
Rebuy Engine alumni have founded four companies, including Pion333rs (11 staff) and Property Copilot (6 staff). These startups suggest entrepreneurial talent leaving to build their own ventures.
4Zoe Bayley, was Strategic Partner Manager until 2023Aaron Bhawan, was Launch Manager until 2023Aaron Roper, was Director of Agency Partnerships until 2024Aaron Dungca, was VP of Customer Success until 2025Web traffic
Traffic mix: 77% direct, 16% search, 3% social, 0% paid.
What this company is made of
Most common skills at Rebuy Engine: Customer Service (43), Leadership (41), Cascading Style Sheets (CSS) (38), Public Speaking (37), Sales (37), Communication (36), Microsoft Office (36), JavaScript (35).
Where the team actually sits
Rebuy Engine people are concentrated in California, United States (12), Ontario, Canada (10), New York, United States (7), Utah, United States (7).
Search footprint
Rebuy Engine attracts about 5,881 organic search visits a month, traffic worth roughly $35K a month if bought through ads. It gained 1,099 ranking keywords and lost 962 in the last period.
What employees say
- Compensation
- 4.20 / 5
- Career opportunities
- 3.80 / 5
- Senior management
- 3.60 / 5
- Work-life balance
- 4.00 / 5
Frequently asked
Rebuy Engine has 109 employees as of September 2026.
Rebuy Engine has raised $21M in total, most recently a Series A round in February 2023.
Rebuy Engine was founded in 2017 by John Erck.
John Erck (Co-Founder) sits at the top of Rebuy Engine's reporting structure, with 2 direct reports.
The most common previous employers of current Rebuy Engine staff are Shopify (16 people), Optanix (5 people), V School (5 people).
Former Rebuy Engine employees most often move to Loop (3), Gladly (2), Triple Whale (2).
At least 4 companies have a founder who previously worked at Rebuy Engine, including Pion333rs, Property Copilot, Partner Partner.
Rebuy Engine attracts about 5,881 organic search visits a month, worth roughly $35K a month in equivalent ad spend.
The most common skills among Rebuy Engine staff are Customer Service, Leadership, Cascading Style Sheets (CSS), Public Speaking, Sales.
Rebuy Engine staff are concentrated in California, United States (12), Ontario, Canada (10), New York, United States (7).
Rebuy Engine has about 23 people in Engineering, down 32% over the past year, as of September 2026.
Rebuy Engine has about 17 people in Sales, down 6% over the past year, as of September 2026.
Computed from 99 current and 86 former Rebuy Engine profiles, as of September 2026. Source: Crustdata.
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